See The Game Differently
Client Oakley
Director Leigh Powis
Sound
Eric Crepeau
In 2019 Oakley inked a deal with the NFL as an official on-field partner of the League. The deal required that all shields worn on the field must be Oakley PRIZM shields. Oakley asked Stept Studios to come up with a campaign to launch the partnership, but more importantly, to tell the story of PRIZM.
Stept concepted and produced a campaign that puts the viewer on the field and into the world of PRIZM for a stylized campaign that got nationwide attention. The campaign featured Patrick Mahomes, JuJu Smith-Schuster and Derwin James, experiencing the game through their eyes, and thus through PRIZM.
![Web Frame Layout [oakleyseethegame].jpg](https://static1.squarespace.com/static/5e9dea82e777a40c4e1f210d/5f6af7d9cba9264218d4a6b7/5fdd413be64f5703150eb9da/1608335681050/Web+Frame+Layout+%5Boakleyseethegame%5D.jpg)
What a wonderful world